WheelsNearMe.ca

An automotive multi-vendor marketplace handling 50,000+ users, complex vehicle search, and a full seller onboarding workflow.

The Problem

An automotive marketplace connecting buyers with vehicle sellers needs to handle two things a generic ecommerce platform doesn't do well out of the box: search that works the way vehicle shoppers actually search — by make, model, location, and specific attributes — and a seller onboarding process that scales past a handful of manually-vetted dealers.

What I Built

Vehicle Search with Geolocation Filters

Search built around how buyers actually shop for vehicles — location, distance, and vehicle-specific filters, not a generic product search bolted onto an automotive catalog.

Seller Onboarding Workflow

A structured process for vendors to join the marketplace and list vehicles, built to handle growth beyond a small, manually-managed set of sellers.

Multi-Vendor Marketplace Architecture

Multiple independent sellers operating within one platform, each managing their own listings while the platform handles search, discovery, and buyer-seller connection.

Built for Scale

Architecture built to handle 50,000+ users without the performance problems that show up when a platform outgrows the assumptions it was built under.

What Was Technically Involved

Vehicle search with geolocation and multiple filter dimensions needs query performance that holds up as the catalog grows — this is where a lot of marketplace platforms slow down once listings scale past a few thousand. The data model and indexing were built with that growth in mind rather than optimised only for the size the platform launched at.

Built on Laravel with MySQL, hosted on Google Cloud Platform — chosen for the infrastructure flexibility needed to scale as usage grew rather than re-platforming later.

What This Proves

This is the reference project for marketplace or multi-vendor platforms specifically, and for anything that needs to hold up under real, growing user numbers rather than staying comfortable at demo scale. If your project involves multiple independent sellers or listers operating within one platform, this is the closest match in my portfolio.

Need a Marketplace That Holds Up at Scale?

Let's talk about your vendors, your search requirements, and where you expect to be in a year.

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