What This Actually Means
Most automation isn't dramatic — it's a payment reminder that goes out on schedule instead of when someone remembers, a report that generates itself every Monday instead of someone building it manually, or data that syncs between two tools instead of being copied by hand. Individually small, but the time and error cost adds up fast across a business.
This work usually runs as scheduled background jobs — code that fires on a defined cadence without a person triggering it — rather than a single "automation tool." It's infrastructure, not a product you install.
What I Build
Automated Reminders & Follow-Ups
Payment reminders, renewal notices, follow-up emails — sent on a defined schedule without anyone needing to track who's due for what.
Data Syncing Between Systems
Keeping data consistent across the tools you already use, so information updates once and propagates, instead of being re-entered in each system.
Scheduled Reporting
Reports that generate and send themselves on a schedule, built around the numbers your business actually tracks.
Repetitive Task Automation
Any process that follows the same steps every time — feed updates, catalog syncing, status checks — turned into something that runs itself.
Relevant Experience
On Rent Life, rent collection and lease-related notices run as scheduled jobs rather than manual chasing. On the Reverse Classifieds Platform, payment follow-up runs on a defined cadence without anyone tracking who owes what. Ecommerce work has also included automating product data pipelines — feed processing that would otherwise be a recurring manual task — for a platform handling hundreds of retailers.
Frequently Asked Questions
Is this the same as using Zapier or Make?
Tools like Zapier are fine for simple, low-volume automation between popular apps. Custom automation makes sense when the logic is specific to your business, the volume is high, or it needs to run reliably as part of a larger system rather than a standalone workflow.
What kinds of tasks are worth automating?
Anything repetitive, rule-based, and currently dependent on someone remembering to do it. If you can describe the steps exactly the same way every time, it's usually automatable.
Can this be added to a system you didn't originally build?
Yes, as long as I can get reasonable access to understand how the existing system and data work. Automation added to an existing system is common, not a special case.